Just Bookkeeping was born from founder Jody’s experience as an accountant, financial analyst, small business owner, and creative business educator. After years of watching entrepreneurs struggle with disorganized or outdated financial systems, she saw a clear need: simple, reliable bookkeeping that helps small business owners actually understand their numbers.

Bookkeeping isn’t just data entry. It’s the foundation of a financial system that drives every decision an entrepreneur makes. When your chart of accounts is customized, your categories are accurate, and your records are current, your financial reports finally become meaningful - telling the real story of your business.

Why “Just” Bookkeeping

There’s a touch of humor in the name - because what we do is anything but “just bookkeeping.”
Jody believes that when done right, bookkeeping builds insight, clarity, and growth. It’s the groundwork for long-term success - not an afterthought.

But there’s also a deeper meaning. According to the Oxford Dictionary, “just” means based on what is morally right and fair. That principle of integrity guides every part of how we work - transparent pricing, honest communication, and consistent support that puts your business first.

And, in true accountant fashion - Jody loved her existing logo from one of her past photography ventures and decided to build something meaningful around it. (Because sometimes good design deserves a second life!)